Federal Reserve Essay Example | Topics and Well Written Essays - 500 words - 1

Federal Reserve - Essay Example The article argues that even as the Federal Reserve has been in existence since 1913, it wasnt until the 1970s that it assumed as great a control of the American financial system as it has today. The Federal Reserve was created in 1913 by Woodrow Wilson. In the late 19th and early 20th centuries credit was controlled entirely by private banks. Farmers in the mid-western regions grew increasingly upset by this fact, as they complained that oftentimes the banks would alter their credit options at times when the farmers were vulnerable. The Federal Reserve was created as a compromise, with the banks still controlling credit, but the government determining the supply of funds. While the intervening years have seen significant reforms in the way the Federal Reserve operates, its underlining function has remained the same. Private banks are able to borrow from the reserve at a discounted rate, they then loan this money to borrowers at the federal funds rate, or interest rate. As the Federal Reserve raises rates, so must the banks raise the rates of loans. This system is designed to ensure fair and equitable lending throughout the country. The current chairman of the Federal Reserv e, who was recently reappointed in January of 2010, and Alan Greenspan and Paul Volcker preceded him.(Johnson, Web) When the recession hit the Federal Reserve began the process of lowering interests rates to increase consumer spending. At this point, the Fed has virtually lowered the interest rate to 0%. In addition to lowering the interest rate the Fed has engaged in a number of unorthodox methods in an effort to revive the sputtering economy. â€Å"Those techniques include buying vast amounts of longer-term Treasury bonds, mortgage-backed securities issued by government-sponsored companies like Fannie Mae and Freddie Mac and commercial debt issued by private companies and consumer lenders.† (NY Times, Web) In addition to these techniques, the reserve helped in JPMorgans merger with Bear

Baiersdorf Case Study Example | Topics and Well Written Essays - 4250 words

Baiersdorf - Case Study Example As the paper highlights, the financial crisis has brought an adverse impact on Baiersdorf and in the first quarter of 2009, the company has switched to â‚ ¬1,029 million deposits into security to diversify its risks due to financial crisis. Just after the financial crisis, the year 2009 was very difficult for the company. Although the revenue was still relatively high at â‚ ¬5,748 million in 2008, the company has reported â‚ ¬5,633 million revenue in 2009, which is far less than the previous year. Thus, from the year 2008, a major restructuring procedure has begun in its various segments and is still going on. The prime objective of this report is to examine whether the restructuring strategy is really helpful for the company to move out the impacts of recession or not. The findings has suggested that proper implementation of the strategies like, product life cycle, international business strategy, product innovation and human resource management can make the local companies to create customer base in both local and host market. In addition to that, it also helps them to create brand awareness in the global market. Conducting this research has been one of the moat preferable and learning experiences in my life. It was exceptionally enhancing my knowledge and basic skill of analysis. Now, I am quite capable to handle the real life challenges that I can face while handling the real life problems. However, all these would have not been possible without special guidance and help of form many persons. First, I would like thank my supervisor for guidance and constant assistance throughout the research. After that a special thanks goes to my academic guides who shared their view and knowledge to encourage me. Finally, I would like to my team members who share their valuable insights with me and gave the strengths require to conduct the research. Based in Germany Baiersdorf is one the largest names in the global industry of personal care and cosmetics.

Cross Cultural Management Report On Nandos Cultural Studies Essay

Cross Cultural Management Report On Nandos Cultural Studies Essay The operation of business on a global scale requires that firms should cultivate their international business by respecting the national differences in the countries where they expand to. This is what Nandos had failed to observe. It has rigidly and excessively stuck to its corporate culture exhibited in South Africa. It failed to note that South African s national culture is not the same thing as what applies in countries in European and Asian states . Also , the Nando s management in the South African headquarter had given no room for the management of its firms in other countries to operate freely this has given them no room for innovative strategic marketing planning in observance to the environment in which they operate in . The national culture of South Africa has greatly influenced the corporate culture of the Nando s organization and it thus constituted a negative impact when its adherence and transfer to other national culture that is not compatible , led to the unprofitable business operations in these countries . The level of competition in the fast food industry in contemporary times is getting tense, with expansion in big firms and new entrants to the business. Issue#2 Advertisement issue in Australia and South Africa Nandos is known in South Africa for its humorous but often controversial adverts. One such television advert from 2000, involved a blind woman being led into a pole intentionally and knocked unconscious by her guide dog, which then proceeded to eat the chicken that the woman had just purchased. This caused uproar from people who were concerned that the blind would be offended. The South African Advertising Standards Authority  called for the withdrawal of the advert. Several blind people were quoted in the media as finding the advert amusing In Australia, Nandos ran an advertising campaign based around the 2002 political controversy regarding the mandatory detention of illegal immigrants. The detainees had been waging a hunger strike campaign, even resorting to physically sewing their lips closed. Nandos adverts proclaimed that the strikers decided to unsew their lips after hearing the news that with every Nandos quarter chicken combo, Nandos are giving away an extra quarter chicken free. Melbournes Sphere Advertising, said that the ad was designed to spark controversy, saying that they knew that theres a section of our audience thats going to be uncomfortablebut we want to evoke a response. In 2007, there was further controversy in Australia when Nandos aired a sexually explicit advertisement; centered around a family whose mother figure was also a pole dancer. Despite complaints to have it removed, the Advertising Standards Bureau ruled that it did not contain excessive nudity for its M rating. Currently, this advert is still causing a heated debate. It ranges from virulent opposition to Nandos on various blogs to modest reviews in some Australian online directories. Most recently they have created a cheeky campaign for their new Tropico Burger with the former football star  Warick Capper  as the face of the new promotion. Capper asks the question, Whose buns does the sun shine out of the most? Mine or the Tropico Burger? They have developed a catalogue of commercials on the  Nandos Australia Advertising  website. During the South African national elections of 2009, Nandos made an advert lampooning  ANC  Youth League president  Julius Malema  by using a puppet that resembled him. Malemas lawyers sued Nandos and the original advert was removed. However, an altered version was released, with the puppets face pixelated and the voice altered. The puppet used in the advert was later sold at auction for R100,000 which was donated to an educational charity. Issue#3 How to retain cultures and values while expanding abroad One of the biggest challenges for Nandos was seen as how to retain their culture and values while expanding abroad. As Jane Hume related: My key task is to keep our culture burning within the expanding South African and global context. We want to be global but local, big but small, and decentralized with central reporting andcontrol. Above all, we must retain our close family centred culture, our core values, in the process of globalization, yet adapt to very different cultures. A second challenge for Nandos lay in how to build critical mass in foreign markets. Stores overseas had to begin with simple store marketing, just as South African stores did when Nandos began. In most countries, people were not familiar with Portuguese food, and their advertising had to be a lot more educational than was the case in South Africa. Nandos wanted this education to be done with the same tone, fun and irreverence that was typical for the brand at home. Recognizing the potential pitfall, however, McKenzie noted that no attempt was made to translate humour from South Africa to other countries.They have to find their own level of humour. It is very much a cultural thing. Their advertising should be topical. Only they know the burning issues in their country, the areas that would attract most attention. But it must be packaged in the Nandos way. It was assumed that humour and irreverence were sound positioning strategies worldwide. Issue#4 Is Nandos haram or halalà ¢Ã¢â€š ¬Ã‚ ¦.Issue arises in Pakistan and Malaysia A mail from a customer who confidently state with some evidence that nandos is not halal Dear Friends,   AOA I am posting an email(un-edited)received from a relative.Comments of brothers will help.To me besideNOT HALAL the acts are CRUAL in a society which claims to be flag bearer of humanity.Commercialization (for cost saving,profits)to save some money cannot be used to induce ZULAM on livings.Here is the text received. Councillor Salim Mulla   Chair Regeneration   Town Hall, Blackburn   BB1 7DY   01254 585321 01254 260208 Email:  [emailprotected] Asalaamualaikum Brother and Sisters, After a recent meeting with HMC (Halal monitoring committee) I can confirm that the chicken served by Halal Nandos outlets still is NOTHALAL. HMC personally inspected the slaughterhouse of Freemans and came up with this conclusion. My point of contact is Haroon Rashid. Their chickens are all electrocuted, the power is that much that some of the brains explode and so do nerve endings. They dont do ziba as the chickens flap around too much and it leads to their wings getting damaged. This is definitely not Halal and not the way that Allah says to treat these animals. An extract taken from the Guardian (astaghfirullah) website on the issue of fast-food taking the case of Freemans who is the supplier of Nandos. Newent sits in folds of lush countryside at the far western reach of the Cotswolds hidden from view, is Freemans of Newent. Clifford Freeman and his cousin own this poultry abattoir. It is the largest Halal plant in Britain , employing more than 250 people, slaughtering 300,000 chickens a week, and after considerable   persuasion and hesitation Freeman has agreed to show me how it is done. The birds are collected from farms at night, transported to the site in the early hours of the morning, and kept in darkness until   they are ready to be killed. Workers hang them upside down by their feet in shackles, suspended from a conveyor belt, or line, which then dangles them through an electrified bath. Their heads are submerged, and a high-frequency current in the water stuns them. The line keeps moving,  taking the birds on to the slaughter area, where three men are standing ready to cut their throats. Issue#5 Issue in U.A .E where people are highly responsible and human oriented Dear All, here some informations i got today. I m a regular customer of Nando`s in the Greens. I like the food and (till this day) the concept of Nando`s. Even the home delivery service it was always good. BUTwhat i heard today made me very angry!! The staff of Nando`s in the Greens have to work daily minimum 12 hours, without to get any payment for the overtime (btw..it is against the rules of U.A.E to do so) furthermore almost all of the staff would like to leave the company asap, because of the Manager there and his behavior. Actually there`s one case, where a Lady from the Philippines after 3 years worked as a waiter, wants to leave Nando`s to start a new job in a other company. I saw her crying and asked her what`s wrong with her. She explained me her problem. Her previous contract (incl. labor card, viza and so on) with Nando`s in the Greens is expired and as per the rules of U.A.E, she can leave Nando`s and start to work somewhere else where ever she wants. The problem is the Manager of that branch in the Greens. He is trying to force her to stay there and to renew the contract. They signed already the letter of resignation (both the Lady and the Manager), but still the Manager is forcing her and telling her lies so that she have to stay there and work. His problem is the lack of staff, that is why he wants her to stay there. That behavior of the Manager is inacceptable!! I gave the Lady my phone number and will support her in that case. I have some powerful relatives here in the U.A.E. and until now (Thanks God) i never needed their help, but in that case i will call them and will ask them to help me/us. Anywayi wont visit any Nando`s anymore. Such a concept of modern slavery i wont support!! I will inform all of my friends and relatives about and tell them not to go there anymore! Regards H.Resad Issue#6 Controversies in India regarding their taste Nandos has opened its branch in India recently in 2010. Only one branch of Nandos is operating in India though India is a very large country and highly populated. The main issue which Nandos has to come across is that majority of the Indians are vegetarian and they dont eat chicken because of their customs and religion. Where as Nandos is a restaurant for chicken lover and that is the main biggest draw back to Nandos. Once it happens with Mc donalds that they open their branch in a very wrong area where majority of the people were vegetarian and because of which they face the loss and it all leads to bad publicity that is why Nandos open their one branch and they couldnt have the advantage over the large population because Nandos wanted to play safe Issue#7 Cultural discrimination in Saudi Arabia Nandos is also operating in Saudi Arabia but they arent that successful due to some reasons. As we all know that Arabs are known not be efficient and unproductive people. Thus, less people are hired from Saudi Nationals as employee and waiters and more are hired on international basis as they are considered to be more efficient and more productive. Therefore, there is a cultural discrimination problems leading to cultural issues. As it has been disliked by Saudis as more international are hired rather than locals. Through a survey it was been found out that among Nandos employees only 30 percent Saudi were hired and the majority were internationals. The consequences of this discrimination were really bad as it led to a very bad publicity for Nandos. Lessons and the reasons of their growth A global brand talks about growing the right way http://www.monkeydish.com/sites/default/files/imagecache/article_main_photo/articles/Nandos-Chicken.jpg How do you build a global restaurant chain? Robbie Brozin, the founder of $1-billion-a-year Nandos Chicken, ended the educational component of the Restaurant Leadership Conference with some specific tips for attendees. Nandos specializes in Portuguese-style chicken at its 1,000 stores, only four of which are located in the United States. The chicken is grilled and spiced with peri peri, a hot sauce widely known in Nandos home base of South Africa. Brozin said hell open three more stores this year in his New World foothold of Washington, D.C., guided by what hes learned from operating on four continents. Here are some of the lessons he shared with the 1,400 executives in attendance: You cant build great brands with advertising. At the end of the day, its the people. Nandos looks for hires that are a little different. We spend an inordinate amount of money to motivate our staff. We have a saying: Happy staff equals happy customer equals happy bank manager. How Nandos motivates its employees can vary greatly from market to market (its strongholds are Australia, with about 300 stores; the United Kingdom, 300 stores; and South Africa, also with 300). The constants are an emphasis on having fun and making a difference to the people who please customers one quarter chicken at a time. Partying is encouraged. Design can change a culture. [But] everything you design has to be about the people. He cited such people-pleasing possibilities as the look of the uniforms. You have to be profitable in America, and you have to have it profitable in Australia. The means are often very different, Brozin noted. Yet the brand has to have a common thread. Programmed into the DNA of every Nandos is the focus on chicken and the staff that serves it. Indeed, the absolute key to Nandos success, especially in the early days, was focus, Brozin stressed. He never forgot the objective, or the means to that end: At the end of the day, you have to have an amount of passion. But you also have to have an amount of commitment to making money. Recommendations Thus for organization like Nandos the need to observe people s custom, taste , national culture in carrying out its strategic marketing this is germane for their effective and successful operations as they expand the business . To overcome the issue in India, Nandos should open their outlet in the area where there are less vegetarian and they should introduce more new food stuff which doesnt contain chicken in it and should go fir more vegetables item. And while doing advertisement they should focus on stuff which doesnt contain chicken so that Nandos dont conflict with their custom and religion. To overcome the issue in Saudia, they should hire more Saudis rather than foreigners. In order to increase the efficiency and productivity of Saudis they should arrange more training programs and should give them more and better training in that way they can increase their productivity and they dont have to hire the people from outside and this how they can overcome this problem. To overcome the problems regarding Halal and Haram which is mostly concerned by the Muslim countries such as Malaysia, Saudi Arabia, Pakistan and Bangladesh? Nando should spent more on advertising so as to ensure people that the chicken food provided by Nandos is Halal and not Haram. As many people consider their chicken as Haram due to which they have stopped eating it. Therefore, in order to avoid such bad publicity nandos should make people aware of the fact and should provide fool proof reasons that the chicken offered to them is Halal and not Haram Nandos had failed to observe. It has rigidly and excessively stuck to its corporate culture exhibited in South Africa. It failed to note that South African s national culture is not the same thing as what applies in countries in European and Asian states . To overcome this issue they should cultivate their international business by respecting the national differences in the countries where they expand to Nandos is known in South Africa for its humorous but often controversial adverts. This controversies create a lot of problems in South Africa and Australia to overcome this problem they should make different ads in different countries and all those ads should be within the limitation of their culture and should be that much decent that it is acceptable by everyone. They can solve the issue in U.A.E by chaging their manger because the mangaer behavior with the employees were not good and he was not being fair with them and they were nt evn paid for the over time because of which people were running away from Nandos and no one was ready to work over there. This was even affecting their sales because when customer came to know about the unfair with the employees they were so human oriented that they went on protest against nandos which resulted in bad publicity

Options Trading Essay example -- essays research papers

Options and the Investor Most people know that an option is a choice. It is a choice to buy that new compact disc, a choice to upgrade to leather on a new car, or a choice to speculate in the market. Options are a way to reduce risk associated with trading stocks and are quite advantageous in a capitalist society. An option is a â€Å"contract between two parties to purchase or sell a commodity futures contract at a predetermined price within a specific time period. Every option transaction has an option buyer and an option seller (4, p. 236).† The advent of organized options trading by the Chicago Board Options Exchange created a new way to play the market. Options can be used to hedge risk and to take profits larger than would be possible by buying and selling stock. This result can be accomplished using a variety of combinations to be discussed later in this paper. These strategies can be useful as pertaining to the options trader who wants to make the most profit with the least amount of risk. Ele mentary pricing of options will help the reader in understanding some of the differences in premiums and why the differences are so large. The Chicago Board Options Exchange has changed the way that options are traded through advances in technology to the point that options are bought and sold instantaneously with almost a 100% guarantee of credibility. This is one of the main reasons for the options explosion. Options   Ã‚  Ã‚  Ã‚  Ã‚  Basic options have existed for eons and have been used as investment strategies for thousands of years. The concept was definitely used by societies other than ours, as illustrated by this excerpt from Aristotle’s Politics (2, p. 16): There is an anecdote of Thales the Milesian and his financial device, which involves a principle of universal application, but is attributed to him on account of his reputation for wisdom. He was reproached for his poverty, which was supposed to show that philosophy was of no use. According to the story, he knew by his skill in the stars while it was yet winter that there would be a great harvest of olives in the coming year; so, having a little money, he gave deposits for the use of all the olive presses in Chios and Miletus, which he hired at a low price because no one bid against him. When the harvest time came, and many wanted them all at once and of a sudden, he let them out at any r... ...the secrets of trading options. It is shown in the pages preceding that using options to hedge investment risk, or using options alone can almost eliminate the chance to lose big when investing. The advent of organized options trading by the Chicago Board Options Exchange created a new way to play the market. Options can be used to hedge risk, and to take profits larger than would be possible by buying and selling stock. Accomplished strategists have done very well in the options market, because with an increased repertoire of investing strategies, the investor who balances risk with reward will have the most success trading options. References: 1. Kolb, Robert, Options; An Introduction, (Miami, FL: Kolb Publishing Co., 1991). 2. Gastineau, Gary, The Options Manual, 3rd Edition (New York, New York: McGraw-Hill   Ã‚  Ã‚  Ã‚  Ã‚  Book Co., 1988). 3. Trester, Kenneth, The Compleat Option Player, 4th Edition (New York, NY: Inves Trek   Ã‚  Ã‚  Ã‚  Ã‚  Publishing, 1984). 4. Caplan, David L. The New Options Advantage (Chicago, IL: Probus Publishing, 1995). 5. http://www.cboe.com/education/ Options and the Investor David Walker Economics 185

Skills And Their Importance Education Essay

IntroductionSkill is an art of finishing work in a clip frame. It includes creativeness, work outing a job and managing clip. Different people have different accomplishments but one of the accomplishments is acknowledging the accomplishments they possess. Pull offing clip, organic structure linguistic communication, pass oning with people, reading are some of the type of accomplishments. Skills are required to assist ourselves for work outing different jobs that comes in our life and to acquire success in our life. There ‘s two type of accomplishment General Skills: Time direction, leading and capable of working in a squad, pass oning decently, reading, composing are some of the general accomplishment which is really indispensable for people. Specific Skills: Beyond general accomplishments or the accomplishment they have which are non common are specific accomplishments. Example Engineer. These types of accomplishments are non possessed by everyone. Movable accomplishments: The accomplishments which we have are used to bring forth another accomplishment is known movable accomplishments. Example if person has a accomplishment to play Similarly I do hold some accomplishments which are assisting in my day-to-day life though I need to larn some more accomplishments which would assist me for acquiring successful in life. I do hold a accomplishment for squad work and clip direction, reading, playing football and to make in writing designing and make some designs. In other manus, `I do lack communicating accomplishment. As I am foreign pupil here and English is non my first linguistic communication so I do hold job in speech production in English sometime. So I truly need to better my communicating accomplishment. I need to be advanced so that I can bring forth new thoughts which would profit me and the universe every bit good. 1.2 You will bring forth a proficient papers that could be used in an organisation utilizing at least two appropriate movable accomplishments Employers are ever looking for alumnuss who can rapidly suit in to their organisation and green goods added value for their company. The alumnus who is flexible and can accommodate easy is most likely to accomplish success both for the company and for themselves. Movable Skills are extremely valued by employers. So student should take the opportunity to develop these accomplishments at every chance in their degree class. There are many different movable accomplishments that should be possessed by a individual which could be used in an organisation. Some of them are listed below General Skills Academic Skills Interpersonal Skills Motor accomplishments Innovation skills & A ; Developing thoughts IT competency Self-motivation, self-regulation and confidence In modern universe, about everything rely on computing machine as it helps people in making work more easy, merely and systematic. It besides helps in making work fast so it saves clip. Presents even in school from basic degree pupil are taught computing machine. So people should hold at least cognition of utilizing some package like MS-office, which helps a batch in day-to-day life. So these accomplishments can be used in administration. As a administration has tonss of informations to be sent, saved and made. So making this full thing in computing machine makes it easier, simpler and systematic. Example In an organisation many information has to be sent and received and if these information are sent by station so it takes clip but if use electronic mail, information ‘s can be sent within a few seconds.so IT competency is one of the movable accomplishments that can be used in an organisation. Second most of import movable accomplishments that can be used in an organisation are interpersonal accomplishment. Internal personal includes hearing, composing and talking. If a individual has a wont of listening to the talks in category in pupil life, discoursing the subject in category and making his assignment so, this sort of interpersonal accomplishments can be transferred in future. So subsequently he would be accustomed to this accomplishment and would be taking active engagement in meeting and seminar by listening to other ‘s idea and expresses his thoughts excessively. It helps to do programs and patterned advance of an organisation. As I work portion clip in a hotel as a housekeeper. There are some accomplishments I need to possess to execute my work. First I need to be punctual and be at that place in work at clip. Second, as I work with 2 other co-worker to finish the undertaking. I need to work as a squad. And I have team participant accomplishments which is assisting me at the minute in the work. 1.3You will warrant why it is of import to hold good movable accomplishments and the ability to pass on these across a broad audience. Movable accomplishments mean the accomplishments which we have and that accomplishment is transferred or used in making other work. It is of import to hold good movable accomplishments because it helps us making new work. Example if we are a good squad participant we can reassign our that accomplishment in occupation which would truly profit us really much because in work topographic point we meet different type of people and different people think otherwise so we should be able to work together with other people to run a office decently. Likewise if person is a director in a workplace so he should be able to take the people otherwise there may be a job and the direction can non travel smooth. Likewise if we have good mass communicating accomplishments so we can affect people by our words and ideas. And we would be able to show yourself to the universe. If we have good accomplishments in acquisition and reading, so we will be able to cognize other ‘s thought and with the aid of that thoughts we have create new different thought. Example Newton had created three Torahs which are used in scientific discipline for making many different things. So it has helped scientific discipline in many ways. Similarly, we need to hold movable accomplishments like Self-motivation Self-regulation Self-assurance Time direction If we have self motive accomplishments, it will ever take us to development. Example when we are in school, if we do n't acquire good classs at first so we need to hold self motive accomplishments to analyze more earnestly so that we can acquire good consequences following clip. And if we are able to get this accomplishment so we can subsequently reassign this accomplishment in different topographic point in workplace so that we would be able to make convey positive alteration and receive benefit from it. In other manus, clip direction is really of import accomplishment that everybody should possess because if we ca n't be able to pull off clip so we ca n't make anything. Example in a pupil life, we need to pull off clip for analyzing and excess course of study activities. This is every bit of import for our cognition and personality development. Equally good as, if we can be able to pull off clip so it will assist us in future.As everyone knows clip does n't wait for anybody and one time the chance is gone so the same chance ne'er comes back once more. And to be successful in life we need to be able to cognize the importance of clip. Example when we have to achieve some meeting and we if we do n't be able to be in clip we wo n't be able to discourse about the topic and decision. So it is really of import to hold movable accomplishments and which would profit us and to other people as good.

An Old Man’s Winter Night Analysis

An Old Man’s Winter Night This is a very haunting poem about an old man who stands alone dying in a dark house in winter. His memory is failing him and because of that he doesn’t know who he is or why he is in the house but he stays there inside the house because of the gruelling winter weather outside. There is no sense that the old man is existing for anyone or anything, he is purely alone. He is alone not only because no one is with him, but also because there will be no one to remember him after he dies.He develops a fear of the cellar beneath him and the darkness that lies outside so he strikes the ground in an attempt to frighten the unknown rather than confronting his fears. Finally, he falls asleep in front of the fire only to be disturbed by a log that has shifted in the fire but in due course, falls into a deep sleep. Frost uses the dying fire as a symbol to his fading life. As the night goes on, the fire dims and the old man grows closer to death. He knows th at eventually the darkness will consume him.The piece does not stray from the subject matter from the beginning to the end, continuously conveying the extent of how scared and lonely he is. Frost’s intention is clearly to portray the depth of loneliness that the old man is feeling in his old age and the emotions that accompany this. In terms of form, the poem does not have a traditional rhyme scheme and the lines vary in length. Frost uses many different literary devices throughout the poem such as imagery which appeals to our sight, touch and hearing senses.Frost has used Imagery such as â€Å"In clomping there, he scared it once again† which appeals to our touch because you can almost feel how he has stomped the floor to try and frighten off the unknown. He has appealed to our hearing senses by using personification, â€Å"like the roar of trees† lets you almost hear how the trees were thrashing around on the cold winter night. â€Å"That brought him to that creaking room was age. He stood with barrels round him – at a loss† appeals to our sight and paints a vivid eerie image of him standing alone in the dark house.Frost’s use of personification, â€Å"like the roar of trees† is used to give a more humanistic quality to the trees to create a more eerie surrounding. Onomatopoeia is used â€Å"crack of branches† to make you think about the sound and to give a realistic feel to the poem, but more significantly alliteration is used, â€Å"doors darkly†, â€Å"beating box† and â€Å"separate stars†, this makes the poem sound more pleasant to the readers. There is also evidence of internal rhyme on the tenth line â€Å"In clomping there, he scared it once again† An internal rhyme puts emphasis on the two words that rhyme and quickens the pace of the line.On the twenty third line, he used caesura to form important thoughts rather than breaking it â€Å"And slept. The log that shift ed with a jolt†. There are eight strong enjambments throughout the poem helping it to run on and flow into the next line and continue momentum instead of the usual rhythm a poem would have. The mood of the poem is sad and disheartening. Frost’s use of imagery creates a sad setting. â€Å"All out of doors looked darkly in at him† could almost mean that people know and see that he is alone in the house but yet they choose to ignore it.The tone of the poem is candid, almost as if Frost is just telling a story without any feeling or emotion being put into it. From reading the poem, we realise that the old man is alone but the writer never clarifies the reason why, he only repeats that he is completely isolated and beyond the comfort of another human being. The most poignant aspect of this poem is the old man’s loss of memory and the frost forming on the windows because it’s so cold, â€Å"Through the thin frost, almost in separate stars, that gathers o n the pane in empty rooms. He has no recollection of his purpose or identity and simply finds himself standing â€Å"with barrels round him — at a loss. † Not only is the old man isolated in body, he is isolated in mind. His memories of his past happiness cannot comfort him now. Although the old man is in a state of utter isolation, he still has the bravery to fight for his existence and attempt to scare away his fears that creep through the night. Although the old man is unaware of what exactly he is afraid of in the cellar or the dark of night, he clutches to the act of â€Å"clomping† as a familiar and unfamiliar comfort.The devastating sense of loneliness and fear is accentuated by the noises all around the old man, the cracking of branches, the roar of the trees – this use of personification is used to make the scene more disturbing. However, the old man himself remains silent throughout the poem. When he does make sounds, he resorts to the more anim alistic action of stomping his feet rather than trusting his voice. In reading the title of the poem it suggests there should be a pleasant setting of an old man inside house beside a fire on a cold winter’s night but instead the writer has denied the readers any comforting expectations. Instead the writer conveys that he is slowly dying alone in the house on a devastatingly cold frosty night but he wants to live and fight death until the end even though he is losing his mind he still knows he doesn’t want to die. The old man’s isolation keeps the reader at a distance so they are not able to feel a sense of empathy with the old man.If Frost divulged the old man’s thoughts it would be easier for the readers to form some kind of connection with him but Frost wants the readers to feel the same lonely, isolated feeling that the old man has and does this by rendering the old man mute. The reader is forced to remain a silent onlooker who cannot connect to the i nner workings of the old man’s mind. This poem could be interpreted as how Frost feels about his life at this point in time. â€Å"All out of doors looked darkly in at him through the thin frost almost in separate stars† This could be Frost’s way of expressing his feelings that he thinks nobody cares about him anymore.The poem does not end on a completely desperate note. Although the man is frightened of what he does not know, he still succeeded in â€Å"scaring† off the unknown when he was alone and frightened. Frost suggests that even a person in the depths of isolation and loneliness is still capable of maintaining a presence and â€Å"keeping† a house. The old man’s behavior in the house is not ideal or necessarily human, and he is still destined to face death and constant loneliness, and yet his house is still his own because of his insistent grasp on it and his refusal to abandon himself completely.